Workday x KPMG co-branded billboard: Dow campaign
// Brand Platform / Ogilvy
At Ogilvy, I contributed to Workday's brand platform development, helping shape how the enterprise software company communicated its value across large-format OOH, digital banners, and co-branded partner campaigns with KPMG.
Workday x KPMG co-branded billboard: Dow campaign
Digital banner adaptation of the Dow campaign
Workday's brand platform had to communicate a simple idea at massive scale: that when companies put their data to work with the right tools, they can predict instead of just react. The co-branded campaign with KPMG applied that thinking to specific industries. For Dow, the line "Chemicals react. With Workday and KPMG, Dow predicts." turned a category truth into a brand statement.
The campaign ran across billboards, transit placements, and digital banners. The creative challenge was writing lines that worked at billboard speed (five words or fewer to land the point) while still carrying enough substance to represent a Fortune 500 partnership.