// Brand Video / Insurance
Schuetz Insurance needed a brand video that captured their deep roots in the community they serve. I concepted and scripted the "Committed to Our Community" overview video, positioning the agency as more than a policy provider: a local institution that shows up for the people it protects.
"Committed to Our Community" brand overview
Schuetz Insurance is an independent agency serving families and businesses across southern Wisconsin. They wanted a brand video that could work on their website, social media, and at community events. The brief was to tell their story in a way that felt personal, not corporate.
I developed the concept around their strongest differentiator: genuine community involvement. The script balances the agency's service offerings with real moments of local connection, giving Schuetz a video asset they can use across channels for years.