// Brand Video / Industrial
Wolter is a productivity acceleration company serving over 25,000 industrial, construction, and commercial customers across nine states. After a major rebrand that merged several legacy brands under one name, existing customers were confused and skeptical. When Wolter won a "free video" prize at a conference my agency was hosting, I was tasked with concepting and scripting a 60-second brand video that reintroduced the company.
"Under One Roof" brand unification video
The rebrand had merged multiple specialized brands into one company, and customers who had only known their original provider were wary of the change. The video needed to acknowledge what customers already trusted while showing how those services were now part of something bigger and more capable.
I wrote the concept and script for a 60-second video that walked viewers through the breadth of Wolter's offering: forklifts, material handling equipment, warehouse automation, overhead cranes, industrial generators, railcar movers, dock and door equipment, pallet rack solutions, and complete integrated systems. The throughline connected Wolter's family-owned roots to its expanded capabilities, positioning the rebrand as an evolution rather than a disruption. With more than 700 employees and 300-plus field technicians, the company had the scale to back up the promise.