Jonathan Eagan

Senior Copywriter & Brand Strategist

Chicago, IL / Available Remote / joneagan@jon-e-copy.com / (716) 697-0556
jon-e-copy.com / linkedin.com/in/jonathaneagan

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// Profile

Copywriter and brand strategist with 9+ years of agency experience, including Ogilvy. I build brands from their strategic foundations and bring them to market with copy that performs. Positioning, voice, integrated campaigns, and multi-channel execution across B2B, healthcare, financial services, industrial, and consumer clients.

// Experience

Copy Lead

Impact Managed Marketing / Chicago

2022 - 2025

Built complete brand systems for 10+ clients, from strategic foundations through go-to-market. Wrote and directed video content, authored 15+ SEO blogs, and ran a three-year N1C brand stewardship with the CEO and engineering SMEs. Led the shift to AI-assisted content and drove the agency's own rebrand (Project Catalyst): positioning, UVP, mission and vision, internal launch.

Hose Monster "We Built the Perfect Beast" integrated B2B campaign: 842% ROI / 62% increase in web sales / 3,521% ROAS / $720K+ revenue from $76K ad spend / 4M+ impressions

Industrial Information Writer

McMaster-Carr / Elmhurst, IL

2021 - 2022

Wrote UX copy and built editorial standards for a 700,000-SKU industrial catalog serving engineers nationwide. Translated highly technical mechanical engineering concepts into clear, scannable product information.

Copywriter

Ogilvy / Chicago

2018 - 2020

Concepted and wrote integrated campaigns across paid social, web, print, OOH, and email. CFA Institute: copywriter on the global "Let's Measure Up" campaign and lead writer on its six-country charterholder editorial series, LMU landing pages, and the CFA Society Atlanta rollout. Created the "Charting New Horizons" concept for CFA Society Atlanta's annual forecasting event with former Fed Chair Dr. Janet Yellen, which raised $100K+. Workday, Cummins, Tyson, CDW, Walgreens: brand platform extensions, employer branding, product launch copy.

Account Executive, PR & Influence

Ogilvy / Chicago

2016 - 2018

CFA Institute: wrote executive bylines, ran storymining sessions, edited HuffPost consumer finance column. Placed CFA Institute experts in Wall Street Journal, MarketWatch, Crain's Chicago Business, USA Today, including two WSJ CFO Journal placements positioning execs in the changing revenue recognition standards debate. Monitored and submitted CFA Institute work to industry conferences and award programs. Authored Flash, a weekly internal healthcare news digest for HCSC leadership across five state BCBS plans.

// Education

University of Notre Dame / BA, English and History / 2012 - 2016

// Capabilities

  • Brand Strategy & Positioning
  • Brand Voice, Messaging Architecture & Audience Segmentation
  • Integrated Campaign Concepting
  • Website Copy & UX Writing
  • SEO / Content Strategy
  • Video & Audio Scripts
  • Email Campaigns & Automation
  • Sales Enablement & Collateral
  • Executive Thought Leadership
  • Product Naming & Nomenclature

// Select Clients

Ogilvy

CFA Institute, Workday, Cummins, Tyson, CDW, Walgreens

Impact

Hose Monster, N1C, Christ Clinic, URETEK, NCFI, First Community CU, American Roller, ConData

McMaster-Carr

Industrial catalog / UX copy

// Industries

B2B / Industrial, Consumer / CPG, Healthcare / Nonprofit, Technology, Financial Services, Manufacturing

// Tools

Analytics / SEO

Google Analytics, Google Ads, Google Search Console, SEMrush, Ahrefs

Content / CMS

WordPress, Squarespace, Wix, HubSpot

Project Management

Notion, Asana, Trello, Miro

Email / Automation

Mailchimp, Constant Contact, Pardot / Salesforce

Creative / Production

Adobe Creative Suite, Figma, Canva, Adobe Audition, Logic Pro

AI / Content Tools

Claude, AI-assisted copywriting and content workflows

Review / Collaboration

Veeva, Frame.io