Jonathan Eagan

Senior Copywriter & Brand Strategist

Chicago, IL / Available Remote / contact@jon-e-copy.com / (716) 697-0556

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// Profile

Copywriter and brand strategist with 9+ years of agency experience, including Ogilvy. I build brands from their strategic foundations and bring them to market with copy that performs. Positioning, voice, integrated campaigns, and multi-channel execution across B2B, healthcare, financial services, industrial, and consumer clients.

// Experience

Copy Lead

Impact Managed Marketing / Chicago

2022 - 2026

Built complete brand systems for 10+ clients: positioning, voice, guidelines, naming, go-to-market strategy. Wrote and directed video content, authored 15+ SEO blogs, managed multi-year brand stewardship for N1C. Led agency rebrand (Project Catalyst): brand positioning, UVP, mission/vision, internal launch activation.

Hose Monster "We Built the Perfect Beast" integrated B2B campaign: 842% ROI / 62% increase in web sales / 3,521% ROAS / $720K+ revenue from $76K ad spend / 4M+ impressions

Industrial Information Writer

McMaster-Carr / Elmhurst, IL

2021 - 2022

Wrote UX copy and built editorial standards for a 700,000-SKU industrial catalog serving engineers nationwide. Translated highly technical mechanical engineering concepts into clear, scannable product information.

Copywriter

Ogilvy / Chicago

2018 - 2020

Concepted and wrote integrated campaigns across OLV, paid social, web, print, OOH, and email. CFA Institute: led creative for the global "Let's Measure Up" campaign, event naming, landing pages, social. Workday, Cummins, Tyson, CDW, Walgreens: brand platform extensions, employer branding, product launch copy.

Account Executive, PR & Influence

Ogilvy / Chicago

2016 - 2018

CFA Institute: wrote executive bylines, ran storymining sessions, edited HuffPost consumer finance column. Placed CFA Institute experts in Wall Street Journal, MarketWatch, Crain's Chicago Business, USA Today. CFA Society Atlanta rebrand raised $100K+ at annual fundraising gala.

// Education

University of Notre Dame

BA, English and History

2012 - 2016

// Capabilities

  • Brand Strategy & Positioning
  • Brand Voice & Messaging Architecture
  • Integrated Campaign Concepting
  • Website Copy & UX Writing
  • SEO / Content Strategy
  • Video & Audio Scripts
  • Email Campaigns & Automation
  • Sales Enablement & Collateral
  • Executive Thought Leadership
  • Product Naming & Nomenclature

// Select Clients

Ogilvy

CFA Institute, Workday, Cummins, Tyson, CDW, Walgreens

Impact

Hose Monster, N1C, Christ Clinic, URETEK, NCFI, First Community CU, American Roller, ConData

McMaster-Carr

Industrial catalog / UX copy

// Industries

B2B / Industrial Consumer / CPG Healthcare / Nonprofit Technology Financial Services Manufacturing

// Tools

Analytics / SEO

Google Analytics, Google Ads, Google Search Console, SEMrush, Ahrefs

Content / CMS

WordPress, Squarespace, Wix, HubSpot

Email / Automation

Mailchimp, Constant Contact, Pardot / Salesforce

Creative / Production

Adobe Creative Suite, Figma, Canva, Adobe Audition, Logic Pro

Review / Collaboration

Veeva, Frame.io, Claude / AI Tools