Skip to content
Copywriter~ Jon E.~ Campaign Conceptor~ Jon E.~ Messaging Frameworker~ Jon E.~ Brand Builder~ Jon E.~ Headline Machine~ Jon E.~ Thinking Integrator~ Jon E.~ Script Doctor~ Jon E.~ Deadline Whisperer~ Jon E.~ Mr. 'Zhuzh'~ Jon E.~ Copywriter~ Jon E.~ Campaign Conceptor~ Jon E.~ Messaging Frameworker~ Jon E.~ Brand Builder~ Jon E.~ Headline Machine~ Jon E.~ Thinking Integrator~ Jon E.~ Script Doctor~ Jon E.~ Deadline Whisperer~ Jon E.~ Mr. 'Zhuzh'~ Jon E.~

Who has two thumbs and a decade of making brands sound like themselves?

Copywriter and brand strategist. 9+ years at agencies including Ogilvy, with work spanning brand foundations, integrated campaigns, and everything in between. Based in Chicago.

Jon Eagan giving two thumbs up
This guy.

// Selected Work

See what I've built.

Brand strategy, integrated campaigns, and multi-channel copy across B2B, healthcare, financial services, consumer, and industrial clients.

CFA Institute 'Let's Measure Up' campaign featuring Sonia Villalobos
// Campaign / Financial Services

From ghostwriting to a global campaign at Ogilvy

From PR and executive ghostwriting to the global "Let's Measure Up" campaign, long-form editorial on six continents, and a CFA Society Atlanta rebrand that raised over $100,000. The full communications arc at Ogilvy.

Editorial PR Web Social
View project
Hose Monster 'We Built the Perfect Beasts' campaign spread
// Campaign / Fire Safety

$76K in ad spend. $720K back.

Concepted and wrote the "We've Built the Perfect Beasts" campaign for Hose Monster, a fire safety equipment manufacturer. Full-page trade ads, social, email, and product launch copy that drove a 62% increase in web sales and a 3,521% return on ad spend.

Print Social Email Web
View project
Christ Clinic brand identity and website
// Brand Strategy / Healthcare

Rebranding a free clinic to rally a whole community

Led a ground-up rebrand for a free clinic: positioning, voice, brand guidelines, website copy, and character words that made the Executive Director cry. Strategy through execution, start to finish.

Voice Web Guidelines
View project
Cummins employer branding poster
// Employer Brand / Energy

Employer branding for a $28B company

Employer branding for a Fortune 500 power technology company at Ogilvy. Recruitment posters, internal campaign materials, and brand voice extension across channels.

Print OOH
View project
N1C brand guidelines and campaign work
// Brand / Technology

Three years as the voice behind every channel

Three years of brand stewardship for N1C: full rebrand, entire website, 15+ blogs, social campaigns, print ads, email automation, case studies, and sales enablement.

Web Social Print Email Blog
View project
NCFI Polyurethanes master brand rebrand and OEM product naming
// Brand / Manufacturing

One master brand, six product names, from scratch

Master brand rebrand and OEM product naming system. Repositioned a 60-year-old spray foam company as a polyurethane solutions platform, then named and branded six product lines from scratch.

Rebrand Naming Identity Guidelines
View project
First Community Credit Union brand style guide showing identity system, purpose, values, and voice
// Brand Identity + Campaign / Financial Services

Say YES! with no stress

Built the brand from the ground up for First Community Credit Union: purpose, values, voice, visual identity, and a brand style guide. Then activated it with the "Say YES!" campaign across social, digital, and two Spotify radio spots.

Style Guide Social Digital Radio
View project
URETEK infrastructure repair brochure
// Brand / Construction

100,000+ projects. Zero brand consistency. Until now.

Three years of brand building for URETEK, the pioneer of polymer ground injection: website copy, case studies, brochures, blogs, email campaigns, and sales collateral across commercial, infrastructure, and residential markets.

Web Email Case Studies Collateral
View project
American Roller Company ARWay internal brand launch
// Internal Brand / Manufacturing

Giving an 85-year-old manufacturer a vocabulary for what's next

Internal brand launch for a company founded in 1938. Developed "The American Roller Way" (ARWay): brand identity, voice guidelines, a multi-touch email campaign, illustrated poster, and launch video to rally 200+ employees.

Email Video Poster
View project
Tyson individually wrapped chicken OLV

Tyson Chicken

Video / Ogilvy

McMaster-Carr thread spacing

McMaster-Carr

UX Copy / Technical Writing

Atlantis Granite & Quartz website

Atlantis Granite & Quartz

Brand / Web

Workday brand platform banner

Workday

Brand Platform / Ogilvy

Impact Managed Marketing Eureka Method

Impact Managed Marketing

Internal Rebrand / WIP

Powered by ConData campaign

ConData

Campaign / B2B

Schuetz Insurance Committed to Our Community brand video

Schuetz Insurance

Brand Video / Insurance

Wolter Under One Roof brand unification video

Wolter

Brand Video / Industrial

// How we work together

You know what makes your business different. I make sure everyone else does, too.

Define your brand. Put it to work across every channel. Keep it sharp over time. Here's how I help at each stage.

// About

I give brands a foundation and a voice. Then I put them to work.

Jon Eagan

Hi, I'm Jon. I'm a multidisciplinary creative professional who builds brands from their strategic foundations and brings them to life with the words they need to succeed. At Ogilvy, McMaster-Carr, and Impact Managed Marketing, I've done everything from strict technical writing to complete brand systems and breakthrough campaigns for healthcare, financial services, industrial B2B, and consumer brands.

Notre Dame-educated and Ogilvy-trained, I transitioned from public relations specialist to the creative department by demonstrating my chops on real, billable work, not spec work or portfolio school exercises. Along the way, I learned the landscape of strategic communications from every side of the table. I process complex information quickly, find the insight that sparks a brand's best story, and build messaging systems that hold up long after I hand them off.

// Ogilvy Clients

Walgreens Cummins CDW Workday CFA Institute Tyson Foods McMaster-Carr Morton Salt