Copywriter and brand strategist. 9+ years at agencies including Ogilvy, with work spanning brand foundations, integrated campaigns, and everything in between. Based in Chicago.
// Selected Work
Brand strategy, integrated campaigns, and multi-channel copy across B2B, healthcare, financial services, consumer, and industrial clients.
From PR and executive ghostwriting to the global "Let's Measure Up" campaign, long-form editorial on six continents, and a CFA Society Atlanta rebrand that raised over $100,000. The full communications arc at Ogilvy.
Concepted and wrote the "We've Built the Perfect Beasts" campaign for Hose Monster, a fire safety equipment manufacturer. Full-page trade ads, social, email, and product launch copy that drove a 62% increase in web sales and a 3,521% return on ad spend.
Led a ground-up rebrand for a free clinic: positioning, voice, brand guidelines, website copy, and character words that made the Executive Director cry. Strategy through execution, start to finish.
Employer branding for a Fortune 500 power technology company at Ogilvy. Recruitment posters, internal campaign materials, and brand voice extension across channels.
Three years of brand stewardship for N1C: full rebrand, entire website, 15+ blogs, social campaigns, print ads, email automation, case studies, and sales enablement.
Master brand rebrand and OEM product naming system. Repositioned a 60-year-old spray foam company as a polyurethane solutions platform, then named and branded six product lines from scratch.
Built the brand from the ground up for First Community Credit Union: purpose, values, voice, visual identity, and a brand style guide. Then activated it with the "Say YES!" campaign across social, digital, and two Spotify radio spots.
Three years of brand building for URETEK, the pioneer of polymer ground injection: website copy, case studies, brochures, blogs, email campaigns, and sales collateral across commercial, infrastructure, and residential markets.
Internal brand launch for a company founded in 1938. Developed "The American Roller Way" (ARWay): brand identity, voice guidelines, a multi-touch email campaign, illustrated poster, and launch video to rally 200+ employees.
// More Work
Tyson Chicken
Video / Ogilvy
McMaster-Carr
UX Copy / Technical Writing
Atlantis Granite & Quartz
Brand / Web
Workday
Brand Platform / Ogilvy
Impact Managed Marketing
Internal Rebrand / WIP
ConData
Campaign / B2B
Schuetz Insurance
Brand Video / Insurance
Wolter
Brand Video / Industrial
// How we work together
Define your brand. Put it to work across every channel. Keep it sharp over time. Here's how I help at each stage.
For brands that need a foundation
Positioning, voice, mission/vision, UVP, brand guidelines. Strategy gives everything else direction. I've built complete brand systems for healthcare nonprofits, industrial manufacturers, and B2B technology companies.
From $1,000
Define your brand →For brands ready to go to market
Integrated campaigns, website copy, email, social, print, video scripts. Concepting through execution, across every channel. One recent B2B campaign delivered an 842% ROI.
From $2,500
Launch a campaign →For brands that need a copywriter on call
Content, campaigns, sales enablement, brand stewardship. I've managed multi-year brand relationships across B2B, healthcare, and industrial clients, trained at Ogilvy and sharpened over three years leading copy for a full-service agency. Retainer clients get someone who already knows the playbook.
From $2,500/mo
Begin a partnership →// About
Hi, I'm Jon. I'm a multidisciplinary creative professional who builds brands from their strategic foundations and brings them to life with the words they need to succeed. At Ogilvy, McMaster-Carr, and Impact Managed Marketing, I've done everything from strict technical writing to complete brand systems and breakthrough campaigns for healthcare, financial services, industrial B2B, and consumer brands.
Notre Dame-educated and Ogilvy-trained, I transitioned from public relations specialist to the creative department by demonstrating my chops on real, billable work, not spec work or portfolio school exercises. Along the way, I learned the landscape of strategic communications from every side of the table. I process complex information quickly, find the insight that sparks a brand's best story, and build messaging systems that hold up long after I hand them off.
// Ogilvy Clients