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Copywriter~ Jon E.~ Campaign Conceptor~ Jon E.~ Messaging Frameworker~ Jon E.~ Brand Builder~ Jon E.~ Headline Machine~ Jon E.~ Thinking Integrator~ Jon E.~ Script Doctor~ Jon E.~ Deadline Whisperer~ Jon E.~ Mr. 'Zhuzh'~ Jon E.~ Copywriter~ Jon E.~ Campaign Conceptor~ Jon E.~ Messaging Frameworker~ Jon E.~ Brand Builder~ Jon E.~ Headline Machine~ Jon E.~ Thinking Integrator~ Jon E.~ Script Doctor~ Jon E.~ Deadline Whisperer~ Jon E.~ Mr. 'Zhuzh'~ Jon E.~
Who has two thumbs and a decade of making brands sound like themselves? This guy. Jon Eagan, copywriter and brand strategist in Chicago.
Jon Eagan giving two thumbs up
This guy.

Jon Eagan · Chicago · ex‑Ogilvy

// Selected Work

Come see what I've built.

Nine years of agency copywriting, including four at Ogilvy Chicago. Brand strategy, integrated campaigns, and multi-channel copy for clients from lithium-ion battery makers to global financial institutions.

CFA Institute 'Let's Measure Up' campaign featuring Sonia Villalobos
// Campaign / Financial Services

From ghostwriting to a global campaign at Ogilvy

From PR and executive ghostwriting to the global "Let's Measure Up" campaign, long-form editorial on six continents, and a CFA Society Atlanta rebrand that raised over $100,000. The full communications arc at Ogilvy.

Editorial PR Web Social
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Toilet Duck homepage marquee reading 'The life of the Potty'
// Campaign / CPG

The life of the Potty

Two limited-edition Toilet Duck fragrances for SC Johnson at Ogilvy. Wrote the campaign across Instagram and Facebook stories, in-feed video and statics, online display, and the brand homepage, all in the voice of a talking duck with a very short deadline.

Social Display Web CPG
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Hose Monster 'We Built the Perfect Beasts' campaign spread
// Campaign / Fire Safety

$76K in ad spend. $720K back.

Concepted and wrote the "We've Built the Perfect Beasts" campaign for Hose Monster, a fire safety equipment manufacturer. Full-page trade ads, social, email, and product launch copy that drove a 62% increase in web sales and a 3,521% return on ad spend.

Print Social Email Web
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Christ Clinic brand identity and website
// Brand Strategy / Healthcare

Rebranding a free clinic to rally a whole community

Led a ground-up rebrand for a free clinic: positioning, voice, brand guidelines, website copy, and character words that made the Executive Director cry. Strategy through execution, start to finish.

Voice Web Guidelines
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Cummins employer branding poster
// Employer Brand / Energy

Employer branding for a $28B company

Employer branding for a Fortune 500 power technology company at Ogilvy. Recruitment posters, internal campaign materials, and brand voice extension across channels.

Print OOH
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N1C brand guidelines and campaign work
// Brand / Technology

Three years as the voice behind every channel

Three years of brand stewardship for N1C: full rebrand, entire website, 15+ blogs, social campaigns, print ads, email automation, case studies, and sales enablement.

Web Social Print Email Blog
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NCFI Polyurethanes master brand rebrand and OEM product naming
// Brand / Manufacturing

One master brand, six product names, from scratch

Master brand rebrand and OEM product naming system. Repositioned a 60-year-old spray foam company as a polyurethane solutions platform, then named and branded six product lines from scratch.

Rebrand Naming Identity Guidelines
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First Community Credit Union brand style guide showing identity system, purpose, values, and voice
// Brand Identity + Campaign / Financial Services

Say YES! with no stress

Built the brand from the ground up for First Community Credit Union: purpose, values, voice, visual identity, and a brand style guide. Then activated it with the "Say YES!" campaign across social, digital, and two Spotify radio spots.

Style Guide Social Digital Radio
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URETEK infrastructure repair brochure
// Brand / Construction

100,000+ projects. Zero brand consistency. Until now.

Three years of brand building for URETEK, the pioneer of polymer ground injection: website copy, case studies, brochures, blogs, email campaigns, and sales collateral across commercial, infrastructure, and residential markets.

Web Email Case Studies Collateral
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American Roller Company ARWay internal brand launch
// Internal Brand / Manufacturing

Giving an 85-year-old manufacturer a vocabulary for what's next

Internal brand launch for a company founded in 1938. Developed "The American Roller Way" (ARWay): brand identity, voice guidelines, a multi-touch email campaign, illustrated poster, and launch video to rally 200+ employees.

Email Video Poster
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Tyson individually wrapped chicken OLV

Tyson Chicken

Video / Ogilvy

McMaster-Carr thread spacing

McMaster-Carr

UX Copy / Technical Writing

Atlantis Granite & Quartz website

Atlantis Granite & Quartz

Brand / Web

Workday brand platform banner

Workday

Brand Platform / Ogilvy

Impact Managed Marketing Eureka Method

Impact Managed Marketing

Internal Rebrand / WIP

Powered by ConData campaign

ConData

Campaign / B2B

Schuetz Insurance Committed to Our Community brand video

Schuetz Insurance

Brand Video / Insurance

Wolter Under One Roof brand unification video

Wolter

Brand Video / Industrial

// How we work together

You know what makes your business different. I make sure everyone else does, too.

Define your brand. Put it to work across every channel. Keep it sharp over time. Here's how I help at each stage.

// About

I give brands a foundation and a voice. Then I put them to work.

Jon Eagan

Hi, I'm Jon. I'm a multidisciplinary creative professional who builds brands from their strategic foundations and brings them to life with the words they need to succeed. At Ogilvy, McMaster-Carr, and Impact Managed Marketing, I've done everything from strict technical writing to complete brand systems and breakthrough campaigns for healthcare, financial services, industrial B2B, and consumer brands.

Notre Dame-educated and Ogilvy-trained, I transitioned from public relations specialist to the creative department by demonstrating my chops on real, billable work, not spec work or portfolio school exercises. Along the way, I learned the landscape of strategic communications from every side of the table. I process complex information quickly, find the insight that sparks a brand's best story, and build messaging systems that hold up long after I hand them off.

// Ogilvy Clients

Walgreens Cummins CDW Workday CFA Institute Tyson Foods McMaster-Carr Morton Salt