Thread spacing comparison: visualizing the difference between thread types
// UX Copy / E-Commerce
McMaster-Carr is the industrial supply company that engineers and procurement professionals use when they need the right part, described the right way, immediately. I wrote UX copy and technical product descriptions for the catalog, where precision and clarity are the entire user experience.
Thread spacing comparison: visualizing the difference between thread types
Product category page with technical descriptions
Coarse
Fine
Extra-Fine
Ultra-Fine
McMaster-Carr's catalog is legendary in engineering and manufacturing. Over 700,000 products, each described with the kind of specificity that lets a buyer choose the right fastener, fitting, or raw material without picking up the phone. The copy has to be technically precise and scannable at the same time, because the person reading it already knows what they need and just needs confirmation they've found it.
I wrote product descriptions and UX copy for the catalog, including technical content like thread spacing comparisons. The challenge with this kind of writing is that there's no room for flair. Every word has to earn its place by making the buyer's decision faster and more confident.