Services
What I do and how we can work together.
Nine years of agency work. Ogilvy, McMaster-Carr, and three years leading copy for a full-service B2B agency. Here's what that looks like as a partner on your team.
Services
Nine years of agency work. Ogilvy, McMaster-Carr, and three years leading copy for a full-service B2B agency. Here's what that looks like as a partner on your team.
The process
Every engagement starts with a conversation. I need to understand your business, your audience, and what success looks like before I scope the work or quote a price. From there, the process is clean: research, strategy, draft, revise, deliver. One round of revisions is included in every project. Rush timelines are possible with advance notice.
01
Brief
We align on goals, audience, deliverables, and timeline.
02
Build
Research, strategy, and writing. You see drafts, not surprises.
03
Deliver
Final files plus one revision round. Clean handoff, no loose ends.
How I work
Most copywriters hand you words. I start upstream: positioning, voice, messaging architecture. Then I write and execute across every channel. That's the Ogilvy training. The range below isn't a menu to order from. It's the depth of what I bring when I'm embedded in your brand.
Brand strategy
Brand Foundations
The essential infrastructure: UVP, mission/vision, positioning, elevator pitch. I've built this for companies launching, repositioning, and acquiring new brands. Delivered as a polished strategy document your team can build from.
Built for FirstCCU, Atlantis Granite & Quartz, American Roller.
Voice & Messaging
Brand voice guides, messaging audits, and the documentation that keeps every writer at your company sounding like your company. Character words, tone frameworks, do/don't examples, channel-specific guidance.
See the N1C Brand Manual and Christ Clinic Brand Guidelines.
Campaigns + execution
Integrated Campaigns
Concept through execution across 3-5 channels. One campaign I led for a B2B manufacturer generated $720,320 in revenue on $76,480 in ad spend. That's an 842% ROI with 4 million impressions, 43,000 clicks, and 315 closed deals.
Hose Monster "We Built the Perfect Beast." CFA Institute "Let's Measure Up."
Full Rebrands
The complete package: brand foundation, voice guide, brand guidelines, website copy, and launch collateral. I've led four of these from scratch. Each one produced a brand system the client still uses years later.
Christ Clinic. N1C. URETEK. NCFI.
Website Copy
Full-site rewrites and targeted refreshes. Messaging architecture first, then conversion-focused copy with SEO built in. I don't write pages in isolation. Every page works as part of a system.
N1C, URETEK, NCFI, Atlantis, Townsend Co., Continental Plastic.
Email, Sales & Scripts
Drip campaigns, sales decks, case studies, one-sheeters, video scripts, radio spots. Every piece includes stakeholder interviews so the proof points are real. I also direct on-set and in-studio when the project calls for it.
N1C drip campaigns. ConData video series. FirstCCU Spotify radio campaign.
Embedded + ongoing
Depth is the differentiator.
I've managed multi-year brand relationships across B2B, healthcare, and industrial clients. When I'm embedded, I'm attending your planning meetings, owning the copy across every channel, and operating as a senior member of your marketing team. The work compounds because I know your brand, your customers, and your competitive landscape cold.
This is how I've worked with N1C, Hose Monster, and URETEK for years.
Start here
Whether you need a project, a long-term partner, or a senior writer on your team, it starts with a conversation. No pitch decks, no discovery fees. Most projects start within two weeks of that first call.
Open to the right full-time role. If you're building a brand team and need a senior voice at the table, let's talk.
Get in touch (716) 697-0556