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BRANDS
Hose Monster
CFA Institute
CFA Society Atlanta
Tyson Chicken

PROJECTS
Video

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P003 → Tyson Chicken


For Tyson Chicken, a digital campaign and OLV to show the convenience of keeping new Individually Frozen product stocked in the freezer.


ART DIRECTOR: Joe Black/OGILVY CHICAGO; Director: Jameis Mulholland/OPTIMUS

Tyson wants you to reach into your freezer for chicken like you reach into your pantry for pasta–with the knowledge you’ll be eating one of your weekday standbys in less than twenty minutes. 


The Concept
"From freezer, to pan, to plate. All in 20 minutes."

We created a visual journey that takes viewers from Tyson's distinctive "red world" branding through rapid-fire kitchen vignettes—freezer, pan, plate—in rapid succession. The message is clear: you'd be eating before you know it if you had Tyson in your freezer.

My Role
Messaging Development: Crafted concise copy that delivers maximum impact in minimal time
Creative Concepting: Partnered with art director to develop the visual narrative
Sound Design: Collaborated on audio elements to enhance the quick-cut visual journey

Results
A snackable piece of content that gets straight to the point—just like the product itself. The campaign reinforced Tyson's position as the smart choice for quick, quality meals.