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CFA Society Atlanta




Featured Project:  “Charting New Horizons” Annual Forecasting Event with CFA Society Atlanta

CFA Society Atlanta's rebrand launch coincided with their premier annual forecasting event featuring Janet Yellen and over 600 CFA Institute chartholders. The venue? An aquarium ballroom. 

The Challenge
Create an event concept and activations that would:

  • Launch the new CFA Society Atlanta brand to align with CFA Institute master brand
  • Clearly signal the speaker and purpose of the Annual Forecasting Event
  • Work harmoniously with an aquarium setting

The Solution

"Charting New Horizons"
Tastefully playing on the aquarium setting, the CFA charter, and the event’s purpose as a financial forecasting address,  “Charting New Horizons” harmonized the elements of the brief and inspired the design team to complete the look and feel of the event.  Not only did this position CFA charterholders as expert navigators helping clients chart their course through uncharted financial waters, but the forward-looking nature of the concept served as a great backdrop for first CFA-branded event for the organization formerly known as Atlanta Society of Financial Investment Professionals. 

“Wow! From brilliant concept to jaw-dropping execution...we helped fully realize the total experience from the moment guests walked through the door.” 

-- CFA Institute Event Director




OOH campaign coinciding with CFA Society Atlanta brand launch.
Audience: Young Professionals